Agent strategy & roadmap
Where agents pay off first, and where they don't. A sequenced roadmap with owners and gates.
I grow revenue. I also build the systems that make it scale.
Marketing leader who builds the AI behind the numbers.
The AI industry will sell you solutions in search of problems. That logic is backwards, isn't it? Let's name the target, build the machine, and then watch the numbers move.
Automation
20posts a day · one human gateFour AI agents run a content pipeline end to end: research, generate, schedule, post. One approval per cycle is the only human step. It ran 72 hours unattended to prove it.
Attribution
326+tactic-level KPIsEnd-to-end attribution at a $10B credit union: every tactic tied to funnel conversion and ROI, in one executive dashboard, built in-house to replace vendor reporting.
Data-driven results
16%YoY membership growthPerformance marketing at a $10B financial institution. At that scale, one percentage point of membership growth is thousands of new members.
What you can hire
All services →Agent build & integration
Production agents wired into your existing stack, with human approval gates throughout.
Run & tune
Ongoing supervision and evaluation of shipped agents. A person reviewing every send.
Let's build the systems that you wish your vendors sold you.
The dashboard, the proxy, the voice assistant: the version you'd actually buy, built in-house.
About
Hearth and machine shop, same person.
A decade-plus of marketing leadership in regulated financial institutions, and a parallel decade of building: firmware, gateways, custom-trained models. Not a hobby; compounding.
About →Bring the problem nobody's solved.
Start a project