Mack Wheeler
Marketing leader who builds the AI behind the numbers.
Experience
Product Performance Marketing Manager
September 2022–April 2026
- Partnered closely with internal stakeholders to drive credit and deposit product performance, leading go-to-market strategy, channel execution, and data reporting across Oregon's largest credit union.
- Directed multichannel campaign launches for new credit and savings products, including a competitive high-yield APY account offering that helped support a 16% YoY increase in membership.
- Built a reporting model that consolidates 326+ tactic-level KPIs into executive dashboards focused on NPS, funnel conversion, and marketing ROI.
- Owned planning and execution for quarterly product marketing initiatives across digital, direct mail, email, in-branch, and experiential channels.
- Collaborated with product, legal, data, and IT teams to ensure adherence to compliance and data governance requirements.
- Led internal stakeholder presentations summarizing campaign results, market trends, and member behavior insights.
- Managed vendor and agency relationships, overseeing media, creative, and analytics contracts and replacing third-party reporting with in-house Power BI dashboards.
- Developed and hired four new roles on the marketing team, mentoring junior staff into strategic contributors with specialization in performance, automation, and analytics.
Home Lending Product Marketing Manager
May 2019–April 2022
- Oversaw strategy and campaign execution for mortgage, HELOC, and refinance products.
- Delivered launch roadmaps in collaboration with lending product teams, optimizing across acquisition channels and lifecycle touchpoints.
- Reported on borrower trends and performance data to senior leadership.
- Provided regulatory-compliant content and creative for member communications.
Program Marketing Manager
July 2017–May 2019
- Built campaign strategies and training content to support multi-state sales teams.
- Developed reporting to track new partnership acquisition and engagement.
- Led market research initiatives and member segmentation analysis.
Senior Marketing Specialist
June 2015–July 2017
- Led content development and marketing automation programs for mortgage lending.
- Established CRM reporting systems for lead management and sales performance.
- Developed educational content supporting consumer acquisition and advisor engagement.
Marketing Specialist
January 2013–June 2015
- Provided analytics support for Affinity mortgage program marketing.
- Managed lead generation reporting, CRM campaigns, and social media content performance.
Marketing Program Assistant / Website Manager (contract)
2012
- Managed website analytics, digital content updates, and event promotion reporting.
Events/Graphics Coordinator
February 2010–November 2010
- Coordinated brand event marketing, social media engagement, and creative production.