Hearth and machine shop, same person.
I've spent a decade-plus leading product marketing inside regulated financial institutions: credit products, go-to-market strategy, executive reporting, and the team-building that makes those numbers repeatable.
In parallel, I've built: ESP32 firmware in C, real-time voice gateways, a fine-tuned 7B model, and the governed agent fleets that shipped them. Not a hobby; a decade of it, compounding.
They belong together. The systems are why the numbers move, and the marketing judgment is why the systems get pointed at things worth building.
Let's build the systems that you wish your vendors sold you.
The reporting model that replaced third-party dashboards. The proxy that replaced API costs. The voice assistant that kept the microphone at home. When the tool you need costs millions or doesn't exist, build the version you'd actually buy.
Principles
- 01
If it can be said plainer, it will be.
- 02
Numbers beside the systems that caused them.
- 03
Workshop and hearth, same hour.
Currently taking on agent strategy and build engagements for marketing teams. If that's your quarter, let's talk.
Start a projectBring the problem nobody's solved.
Start a project